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Expert's Opinion

How Digitalization is Transforming the Packaging Industry

Digitalization "about questioning existing business logic in the light of new possibilities offered by the latest digital technologies," Pauchard writes.

By: Alexandre Pauchard

Head of Group R&D, BOBST

Digitalization, defined as the use of digital technologies to change a business model and provide new value-producing opportunities, is transforming entire industries with varying speed and scope.    The retail, media and banking sectors are examples of industries that have been shaken to their core over a relatively short period. By and large, digitalization is not just the implementation of digital technologies into existing business architectures; it is about questioning existing business...

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